MARKET INTELLIGENCE AND STRATEGIC SURVEY
Investigando e compreendendo motivações e atitudes nos consumidores e organizações, a iBrain visa como diferencial o estudo inteligente de mercado, agregando valor ao produto final.
Methodology that allows evaluating shopping behavior and “real” consumers’ experiences. It generally happens in the retail and service sectors, and aims at describing and reproducing concrete situations of shopping/experience in accordance with some analysis criteria.
Through shopping visits and simulation use, when the researcher performs the “secret” purchase as an observer, in order to identify research items like top-notch service, responses to the objections, well as other topics.
Organizational researches. The first one to find out the situation of organizational environment and the second to understand paying parameters in specific sector or corporate size.
With specific tested methodology and advisory application and research by a human resources specialists.
Wider and more descriptive research, focusing on determining the consumption habits and the media habits in social or in specific groups by using general sociological approach.
The sampling plan is done after a complex development of the scope, and the specifications of the matters to be researched take place, and such planning is based on target-audience proportional quotas. Afterwards, more effective qualitative and quantitative researches are performed as well.
Methodology of investigation for survey problems using different approaches, aiming at understanding consumers’ and organizations’ motivations and attitudes.
Among the most popular approaches are the so-called “focus group” or focus group discussion, and the so-called in-depth research interviews.
Methodology of oriented investigation to establish trustworthy descriptive parameters, with representative sample bases of the researched universe.
Field approaches are performed in general, by means of structured surveys related to a probability sample, tabulation, and result analyses with the support of specific research software.
Evaluation of Consumers groups’ and organizations’ reaction to propositions of product, brand, marketing campaign. Focusing on targeting the level of understanding and suitability of supply as well as their approval or reaction.
In general, through qualitative and quantitative approaches, with monitored group evaluation of new products, brands and marketing campaign perception, generating a conclusive report.
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