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REAL ESTATE INTELLIGENCE AND CONSULTING
ReBRAIN is BRAIN’s Business Unit specialized in Real Estate Market studies and research.
Validation of the ideal product to be built in terms of market acceptance.
Determinining or validating the ideal product to be built, in terms of market approval with detailed specification of typology, footage, prices, target audience and positioning - fundamental for the incorporation project as a "product briefing".
Demand surveys for products, price tests, value perception, location, attributes, and more.
Through interviews with structured questionnaires, applied to a sample of the target audience, with tabulation and analysis of the result in specialized software.
Assess acceptance and suggest product improvements, pricing and communication.
Among the most popular approaches are the so-called “focus group” or focus group discussion, and the so-called in-depth research interviews.
Detailed research with over 40 market and product evaluation criteria.
Através de mapeamentos de oferta realizados in loco e de amplo monitoramento do meio concorrencial de uma determinação cidade ou região, são coletados, primariamente, dados da performance do mercado, de modo que elucide aos contratantes qual as principais movimentações daquela região, em termos de: lançamentos, vendas, preços, players atuantes e demais avaliações que variam de acordo com o segmento analisado.
Commercial performance evaluation of products already launched and proposition of solutions.
Through qualitative research surveys of buyers and non-buyers, as well as through descriptive data collection of those interested in quantitative telephone survey of after-hours visitors.
Analyze the consumption potential of a region and define the ideal mix of stores for the development of shopping centers, whether small stores, stripmalls or power centers.
Through offer mapping, interviews and evaluations with market specialists, geodemographic analysis, business plan evaluation, vocational studies and product tests.
Extensive geodemographic survey assessing the potential of regions and classification according to the highest activity for the desired real estate development.
Através de um determinado recorte geográfico ou populacional, são criados parâmetros comparativos entre regiões ou cidades que permitem analisar compreender a potencialidade de cada uma delas para receber novos investimentos imobiliários dentro dos segmentos especificamente analisados. Desta forma, dando pesos diferentes para indicadores que mais impactem no business do cliente, são criados diferentes cenários de atratividade para a expansão de atividades do contratante, hierarquizando as regiões ou cidades conforme sua aderência mercadológica às expectativas previamente expostas.
Choosing the best points for stores, shopping centers, hotels and others.
Through analyzes of market potential, consumption potential, demographic composition and movement, flow, geodemographic, and location of direct competitors and substitutes.
Periodic monitoring from Integration Team, assisting with questions and doubts regarding launches, product development, marketing campaign and other related issues during commercial incorporation process, always subsidizing the client with market intelligence analyzes.
Through regular meetings and the presentation of tailor-made work on commercial intelligence, previously analyzing questions related to land choice, product development, communication campaign and other strategic issues.
Analysis aiming to improve service in sales shifts.
Through “simulated” shopping visits to the analyzed duty, with detailed report of the visit itinerary, approach, objections and the broker's negotiation and service capacity.
Determination of long-term strategic indicators, focusing on the real estate market.
Through workshops on planning given by the company’s upper management, and aiming at building a Strategic Plan.
Diagnosis of potential for the development of large plots, as well as indicating, in a hierarchical way, what the market design of the area should be, considering the various permissible occupancy hypotheses.
Estudo que congrega, conjuntamente, a união de dezenas de indicadores secundários e primários, dentro de todas as possibilidades de produtos a serem inseridos em um masterplan, cruzando dados geodemográficos e concorrenciais, de modo que norteie ao contratante qual o potencial de absorção de unidades imobiliárias (residenciais, comerciais de varejo e serviços) a serem desenhadas no complexo estudado, definindo: quantidade, timming, tipologias e preços a serem praticados.
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